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Indie Beauty Brand Holy Curls Targets Textured Tresses with Haircare

Collection features a shampoo, conditioner, gel, mask and more.  

Growing up in Sweden with no products readily available to care for and style her Afro-textured hair, Badria Ahmed begged her mother to relax it straight at the age of seven. This was coupled with the fact she came from a family of strict practicing Muslims and was wearing a hijab from the age of five.   By the time she was a teenager, it was clear that the hijab was not for her. Ahmed then decided to leave home to travel around the world on a quest for self-discovery.    Curl Care &...

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